Commentary
Chris Ricciardi is chief operating officer of Logistical Labs. The views expressed below are solely those of the author and do not necessarily reflect those of FreightWaves.
It seems like every day there is a new headline about machine learning or artificial intelligence (AI). We’ve seen the technology behind these concepts do incredible things—from customer service chat bots to speech pattern recognition to disease diagnosis.
Several logistics and transportation software providers claim to have machine learning capabilities, but in many cases, the results don’t match the hype. Even when the right technology is involved, getting real value from machine learning takes considerable effort. Given the complexity and an industry rife with buzzwords, supply chain decision makers need a way to separate the experts from the rest of the pack.
Read more at Benzinga.
Photo: Alberto Racatumba