NFT News: Adidas, Sony, Cristiano Ronaldo x Binance

Big names stormed into the NFT world this week. Despite the crypto winter caused by the FTX exchange avalanche and the overall sceptic stance at the NFT market, celebrities and retail&tech giants keep pouring interest and money into the space.

Cristiano Ronaldo’s is launching his exclusive NFT collection on Binance on November 18th. The drop will feature seven animated statues with four rarity levels: Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N). Each NFT statue depicts Ronaldo in an iconic moment from his life. All collectibles will be auctioned for BSD tokens. Additional treats like mystery boxes, access to future drops, autographed merch and even a personal message from CR7 himself will be available.

Adidas Originals also kicked off its NFT journey in metaverse with the first 16-piece drop featuring virtual wearable gear, which is blockchain-based, interoperable and is attached to a digital identity. The collection includes three gears created in collaboration with famous Bored Ape Yacht Club (BAYC), Gmoney, and Punks Comics. “​​Designed to be worn by virtual avatars, and accessible through a PFP dressing tool, every piece within the latest NFT offering is interoperable with other identity-based projects and worlds. This means that the adidas collection is able to respond and adapt to the metaverse environments being built, so that the ‘Virtual Gear’ is ready for all frontiers of Web3.”Sony has made some gaming lovers’ hands shake: the latest publication revealed that the company filed for  with the latest news about filing for a US patent titled “Tracking Unique In-Game Digital Assets Using Tokens on a Distributed Ledger,” which was submitted with an application date of July 2021. While particular plans for the Japanese entertainment giant have not been announced, the application claims that Sony wants to use  blockchain to record digital media assets, gameplay, and video clips and include a unique token for the digital item with a unique identifier and metadata that would identify properties of the digital asset (basically, NFTs).