Ground X, the blockchain unit of South Korean messaging juggernaut, Kakao, announced on Thursday that it has officially launched its widely-anticipated blockchain platform, Klaytn.

Klaytn, per the team’s post on Medium, “is a service-centric blockchain platform” which aims to “trigger the mass adoption of blockchain experience for millions of users across the world.”

Klaytn combines the best features of both public blockchains (decentralized data & control, distributed governance) and private blockchains (low latency, high scalability) via an efficient ‘hybrid’ design. Further, Klaytn is secured by participation from numerous highly-reputable firms and businesses, working together to create a reliable enterprise-grade platform. Klaytn enables businesses and entrepreneurs today to capture value using blockchain technology.

Among the firms that have joined Klaytn are LG affiliates LG Electronics and LG International, Asian biopharmaceuticals giant Celltrion, gaming phenomenon PUBG, and Hong Kong-based unicorn Hi Inc. Kakao and its subsidiaries, including Kakao Pay, Kakao Page, and Kakao Games, are also participating in the platform.

Photo: Temari 09